Online videos are more popular than ever. Content producers, companies, and influencers all have a better understanding of video’s potential and how to maximise its impact. In today’s business climate, the question is no longer “if” marketers will spend in video marketing. The question is instead which service provides the greatest environment for video hosting. Today, we’ll compare two of the most popular video-sharing apps: TikTok and YouTube.
The Basics of TikTok
TikTok, developed in 2017 by ByteDance, is a social networking platform for sharing short videos. This website (previously known as Musical.ly) is home to several short clips, typically between 15 seconds and three minutes in length. Musical.ly first appeared as a platform for creating music videos and lip-synced videos for social sharing. Formerly, TikTok only offered a limited number of songs and sound effects, but now it has a far larger library and advanced video-sharing capabilities.
Figures That Are Crucial When Discussing TikTok
Statistical evidence supports the widespread acclaim for TikTok’s offerings. Some key numbers about the popular video-sharing platform TikTok are provided below. The Business of Apps estimates that there are one billion monthly active users of TikTok. Douyin, the Chinese equivalent of TikTok, is also included.
TikTok, like many other popular social media sites, has attracted a considerable following among young people. Global Web Index research shows that the majority of TikTok users (41%) are between the ages of 16 and 24. That’s why it’s so puzzling that so many young people seem to be hooked TikTok’s popularity among Generation Z is largely due to the fact that it has evolved from a purely social network into a hub for the artistic expression of its users.
Geographical Breakdown of TikTok Users
TikTok gives companies access to a massive worldwide audience thanks to its rapidly expanding user base. More than 150 nations are represented among TikTok’s millions of users.
The majority of users come from India, with China coming in a close second. Current surveys reveal that the United States, followed by the United Kingdom and France, has the highest rates of engagement and everyday usage.
Those who are the intended recipients
Considering the data we’ve presented, it’s safe to assume that TikTok is actively seeking to expand its user base. The platform provides marketers with innovative and cost-effective options for maintaining audience engagement.
In addition, the data suggest that members of Generation Z and the youngest millennials make up the bulk of the viewership.
Duration of Time Spent Viewing Videos on TikTok
According to data compiled by App Annie, users of the video-sharing platform TikTok spend more time each month watching films on the service than they do on YouTube (every month.) According to the survey, the average user spent 24 hours consuming media in June 2021, while the average YouTube user spent around 22 hours and 40 minutes doing the same. Why has there been such a surge in viewers and interest? The content loop on TikTok is what makes viral videos so successful.
Google owns YouTube, an online video-sharing website. Youtube is the second most popular website in the world, with over 2 billion unique visitors per month. Video footage made by individuals, corporations, and producers alike can be uploaded to YouTube and shared with an international audience.
Commercial Use of YouTube
Even though TikTok is a fresh approach to self-expression, YouTube is still going strong.
Important YouTube Metrics
According to the data, YouTube is successfully filling the niche of online video sharing. The platform’s meteoric and unprecedented expansion has been impressive to all. A fivefold surge in the number of channels on YouTube with over a billion views has occurred in only the past three years.
55% of marketers utilise YouTube, making it the most common video marketing medium, according to a survey by Social Media Examiners in 2020. Daily, people around the world consume over a billion hours of video, amounting to billions of views.
Statistics of YouTube Users
If you’re looking for a broader audience, try YouTube instead of TikTok. Eighty-five percent of teenagers use YouTube, according to the Pew Research Center.
The majority of American adults (81%) are now active on YouTube. The research also shows that only roughly 21% of American adults make use of TikTok.
Using TikTok in the Workplace
TikTok has seen a meteoric rise in its user base. There is a massive opening for companies to connect with a sizable and expanding customer base. Despite their brevity, the videos have been shown to attract attention and win over customers. Entertaining and informative material can be made without spending a lot of money.
This site appears to be more popular with a younger demographic and with shorter films.
In what ways does this affect your companies? TikTok is your best bet if your target audience consists primarily of young people. Similarly, TikTok works well for making passive content, where the audience isn’t prompted to do anything other than watch. It’s interesting to note that younger viewers aren’t actively seeking for commercials. They’re just looking for some good, clean entertainment. Short movies shared on TikTok are a terrific way to spread the word about a company and reach a wide audience.
TikTok Ads: Why You Should Use Them For Your Company
Advertising on TikTok is a great method to promote your company beyond only video uploads or collaborations with influencers. Because of the platform’s emphasis on casual, rapid-fire communication, you may reach a target audience that’s eager to engage with you. Create entertaining, engaging videos with our Commercial Video Creator.
Advertisements on TikTok for Enterprise come in a variety of formats, all designed to help firms reach a wider audience.
In-Feed TopView Advertising
Takeovers of Existing Brands
Impacts on Brands
Efficient Methods of Distribution and Interaction with the Target Audience
More than a billion people use it across 150 countries, so there’s a sizable audience to tap into.