For nearly a hundred years, we’ve been amused by moving pictures. These days, cutting-edge video content is a battleground on all social media platforms, with major corporations and industry leaders battling for the attention of consumers. In reality, video is now the most effective content type on social networks and a crucial part of any marketing strategy.
Ninety-nine percent of video marketers who responded to a Hubspot survey said they want to keep utilising the medium throughout 2018. Nearly all of them (95%) are going to increase their spending on video advertising. As a result, it’s safe to conclude that videos have surpassed all other forms of content in social marketing, and this trend appears to be here to stay.
As more companies invest in creating videos for social media, it’s more important than ever to make the most of the footage you share. If you want your social media videos to stand out and get people to stop scrolling, you need to know some basic techniques for making them valuable.
Relax, because we’re about to spill the beans on some of the best-kept secrets in the world of social media video production.
Learn How to Maximize the Impact of Your Social Media Videos
Is your company contemplating entering the online arena of social media video campaigns? To help you leverage its immense potential, we’ve assembled a few trade secrets.
Strategize and have an inspiring goal in mind
A well-planned and transparent strategy is what drives any effective advertising effort. There is no exemption for video material here. That’s why it’s crucial for businesses to first consider their big picture approach.
A good campaign should be planned with the aim in mind. Evaluate the campaign’s success based on measurable objectives. The next step is to devise a foolproof plan to reach your goal. It’s not a guarantee, but the more research you put into your plan, the greater outcomes you’ll see.
There are a few questions that can aid in the development of a more effective plan:
- To what end are you making this video?
- The question is, what do people stand to gain from seeing this video?
- Who could possibly be watching this video?
- Are you delivering high-quality articles that address readers’ concerns?
If you can answer these questions, you’ll have a lot better grasp of video production and be ready to go on. Then, you need to get back to fundamentals and figure out how to articulate your views.
The Usage of Animated Videos
Brands are finding it increasingly difficult to rise above the din of competing content makers.
Neither a droning talking head nor another explanation video will do. If you’re want to grab people’s attention, an animated video is a great way to do it. When making movies with the bottom of the funnel in mind or hoping to sway purchases, an illustrated style works well.
In comparison to other video formats, illustrated videos excel for the following reasons:
An audience’s own feelings can be stirred up by a well-executed illustration.
The use of visuals helps break down barriers to understanding. Explainer films benefit greatly from the use of animation to clarify complex processes and operations.
The majority of us have fond recollections of watching cartoons as kids, and this is why illustration is so effective in evoking nostalgia. Artwork has a sentimental effect on us.
Producing an animated video is a cheap option. Using illustration in social media videos has a number of benefits, one of which is that it costs less to produce than live pre-recorded films.
Increase people’s self-esteem
It’s important to keep in mind that your social media videos will appear in people’s News Feeds next to updates from loved ones and photos from acquaintances.
If you want your social media video to become viral, you need to give it some audience appeal. After all, everyone loves to spread news that boosts their reputation.
Create Optimal Conditions for Viewing Videos Silently
Just show it. Perhaps you’ve heard this expression before, especially in art schools. Whilst it is more commonly used with reference to media such as television and movies, it is just as applicable to the process of making videos for social media.
By avoiding description and exposition in favour of action, emotion, and sensory details, you may better engage your audience with your tale.
Remember this while you write the scripts for your social media video posts. Do not hesitate to create a social media video if doing so does not require the use of spoken words to describe the content.
Video content for social media platforms can still have voiceovers, but it should be able to stand on its own without audio.
Everything You Need To Know To Make A Business-Driving Video For Instagram
Make sure your feed is aesthetically pleasing
Aesthetically attractive material is favoured by Instagram’s algorithm. An analysis of the most successful firms on Instagram found that 60% of them maintained a same aesthetic across their account.
To succeed, you must use the proper hashtags
Utilizing overly broad hashtags like “#Christmas” or “#Fashion” in your post will be ineffective because it will compete with millions of others like it. In its place, you should utilise a combination of industry-specific and trendy hashtags to reach your intended audience.
Recruit genuine advocates by collaborating with micro-influencers
It’s not necessary to go into debt to work with Instagram celebrities that have millions of followers as part of your marketing strategy. Compared to the average engagement rate of 1.7% for macro-influencers, the rate is closer to 2-3% for micro-influencers.
Consider Using Instagram Reels
Since its beginnings, Instagram’s short videos have attracted a large audience. Without a shadow of a doubt, Instagram Reels is the best choice for trend-watching and maximising interaction on Instagram.