That’s why we dug further into the subject to provide some insider guidance on how SaaS businesses might benefit most from social media.
This article will teach you the three social media strategies that every SaaS company has to use immediately. However, if you want the full picture, I suggest downloading our Free Guide to Social Media Management for SaaS Companies.
Here are three promotional strategies boosted by social media.
Social media sites, although great for listening to and engaging with one’s target market, nevertheless make it challenging for companies to manage their public perception.
Pay attention to what the market and consumers are saying.
Before the advent of social media, surveying and polling customers ate up a lot of a company’s time and money but were necessary if the firm wanted to understand its audience. While these methods are still useful, modern businesses may learn far more from their target demographic by simply listening to their customers online.
Using social media to research your target demographic is useful since users often offer their honest feedback. They don’t hold back and say what’s on their mind. This is the key to assisting firms in gaining self-awareness. They may learn about the difficulties and goals of their target demographic without wasting time with in-depth interviews or surveys.
Engage your audience with content.
Interacting with your followers is essential on social media.
According to research by the IAB (2013), after a favourable experience with a business on social media, 90% of customers are likely to make a purchase. Engaging with your target demographic on a consistent basis has several positive implications for your company.
- Create a personal connection: a SaaS product is not like a hot dog in terms of the purchasing process. One may involve much thought and discussion, while the other is mostly dependent on gut instinct. Interacting positively and frequently with prospective customers on social media will raise your profile and help you make a lasting impression.
- Facilitate ongoing partnerships; poor customer service is a leading cause of SaaS client turnover. Interacting with your customers and clients on social media – whether to answer queries or speak about the weather – will help to reduce churn, but it shouldn’t replace premium email or phone service.
- Finally, engaging with your audience on social media will position you as a leader in your field. Your internet reputation will soar if you are helpful, honest, and quick to reply.
This is only the start.
Those three steps represent only the tip of an enormous iceberg of potential for all SaaS enterprises. Doing things properly is the only guarantee of success.
If you want to find out more, and especially from leading organisations like Adobe, Slack, and Nord VPN, then you should get a copy of the Guide to Social Media Management for SaaS Businesses.