Social Media

An Ultimate Guide: Instagram Influencer Marketing

Have you thought of contacting influential people?

Influencer partnerships are shown to boost audience size, exposure, and sales.

You’ll learn about five companies using Instagram influencers in this post.

What’s the Point of Working with Instagram Influencers?


Instagram has more than 300 million users, making it one of the most popular social media sites. Collaboration with influential users of the platform is the best approach to promote products and increase brand awareness.
Number of followers times brand affinity (expertise and credibility) times connection strength equals influence.

Influencers on social media have replaced traditional celebrities. There are over 40,000 fashion, beauty, health & wellness, home d├ęcor, cuisine, and other types of influencers on Instagram. Influencers can lend their recommendations more weight because they have the trust of their tens of thousands to millions of followers.

Take a look at these 5 brands and the Instagram influencers you should be following.

Push for a Collaboration


In order to satisfy their beauty-obsessed Instagram followers, Birchbox is always on the lookout for innovative goods in the lifestyle and grooming categories. In order to market their goods, host giveaways, and keep up with the current cosmetic trends, Birchbox collaborates with highly sought-after beauty influencers.

Emily Schuman of Cupcakes and Cashmere, a popular lifestyle blog, collaborated with Birchbox to create the May box. Five Instagram posts promoting the cooperation from both Birchbox and Emily (who has over 260,000 Instagram followers) earned over 18,000 likes and reached over 550,000 consumers.
Look for key opinion leaders in your target market to collaborate with on a product launch, takeover, or Instagram contest. You will quickly gain popularity and new clients.
These strategies can be implemented with little or no financial outlay. As long as you have a product that others are interested in trying, you may find an influencer.

Mark a Special Occasion


Madewell’s #TOTEWELL campaign celebrated the 10-year anniversary of their distinctive tote and featured a collaboration with five influencers, including Stephanie Sterjovski and Bethany Marie. With just five budding fashion icons as influencers, they were able to reach over a million potential customers.
Madewell’s Instagram approach includes reposting photographs from its influencers. They featured Jules Denby on their company blog and even shared her Instagram snap on their own account.

A blog post is the ideal venue for introducing your audience to your influencers and expanding upon the nature of your collaboration with them.
It’s a terrific way to promote each other’s businesses and gives influencers more of a reason to collaborate with you. All you have to do is tag the influencer in your post with their handle and the appropriate hashtags. You can direct the attention of your Instagram followers and the readers of your blog by including a link to your website in your Instagram bio.

Join Forces for a Greater Good


Boxed Water’s humanitarian venture with the National Forest Foundation was called The Retree Project, and it was promoted with the help of influencers Jaime King, Megan DeAngelis, and Aidan Alexander. Two trees will be planted for every Instagram photo tagged with #Retree, courtesy of Boxed Water. More than 2,600 Instagram photographs have been tagged with #Retree in the month since its introduction.
There are numerous upsides to collaborating with Instagram influencers on social impact projects. Because of the influencer’s preexisting massive audience, campaigns are more likely to go viral. The firm and the influencers are shown in the best possible light thanks to these efforts. It’s simple for influencers to become engaged and add their own personal branding to social impact efforts, and they have a lot of fun doing it.


Motivate Risk-Taking

Johnnie Walker is a symbol of adventure and celebration. Their Instagram approach is built around adventurous influencer partnerships. They have sent their influencers to places like Milan for the Formula 1 races, Scotland to document the history of Johnnie Walker, and Shanghai to document the debut of a high-end new product.

However, you don’t have to be a 200-year-old corporation with a huge budget to generate the same level of excitement.
In order to increase the excitement on their (and your) Instagram accounts, ask influencers to film videos or make hyperlapses. Try something new. Do a behind-the-scenes tour or Instagram scavenger hunt at your headquarters and invite influencers to participate.

When influencers generate buzz about your items, they become more appealing to both audiences.

Make the Most of Word of Mouth Marketing


Twenty percent of social media-using women, according to research cited by NatureBox, are influenced to buy things read about on blogs. After all, word-of-mouth advertising results in twice as many purchases as commercials do.

A Cup of Jo’s Joanna Goddard, who has over 50,000 Instagram followers, collaborated with NatureBox. Joanna’s kids were featured in three images that NatureBox shared as part of their monthly roundup. This generated 1,200 likes and established NatureBox as a credible brand among the most popular mommy blogs online.
Find people who are well-known and respected by the members of your target audience. Ask them if they would be interested in doing an AMA (Ask Me Anything) on their social media platforms to promote your company’s products if they routinely answer questions in Instagram posts or if they have an active and popular blog.

Last Words

Influencer marketing has been shown to be an effective way to increase sales and customer base as consumers have become increasingly wise to more traditional forms of advertising.

Discover key opinion leaders in your industry, and use their high profile to your advantage in your Instagram advertising. These five cases demonstrate that you have access to a wealth of information and ideas to promote your products, brand messaging, and positioning through influencers.