Social Media

Improve your Instagram engagement by learning how to make a carousel

With the many updates Instagram has released over the years, users can now better tailor their feeds to their audience and drive more interaction. Instagram’s carousel feature is one of the simplest ways to boost engagement, but Stories, IGTV, and Reels all deserve a place in your Instagram process. Using a picture carousel to make your Instagram post more interesting is discussed in detail here.

A carousel on Instagram is what?

Instagram carousels are collections of photos uploaded at once. These kind of articles are helpful when you need to share more than one image to convey your message. You may use an Instagram carousel to display before and after images of a home improvement project, an outfit, or a space. You may provide a recipe with photos of the preparation process, or elaborate on various elements of a recent trip.

Would the introduction of Instagram carousels boost interaction?

This is a tricky question to answer, as the Instagram algorithm is well guarded secret and engagement is highly contextualised by factors such as the size of your following, the quality of your material, and the dominant genre you post in. Photo carousel postings receive nearly five times as much interaction than video posts do on lesser accounts, citing data compiled by Social Insider.

Can you use hashtags in a carousel post?

Carousel posts on Instagram tend to have relatively little interaction, leading many users to question whether or not hashtags are effective on this type of post. Even the most successful carousel photos on Instagram get almost little engagement from hashtags, and we can’t say the same for every user. Is it safe to say you shouldn’t even bother with hashtags anymore? Absolutely not. For the time being, utilising hashtags will not reduce your exposure or participation.

Is it possible to boost a carousel post on Instagram?

Your Instagram carousel posts might be promoted. It’s important to know where you’re headed before investing in Instagram, though. Want more people to check out your profile, website, or direct messages? The organic way may be preferable if increased involvement is the only goal. Here’s what you can do to advertise your Instagram carousel if you choose to do so:

  • Choose the ad in the carousel you’d like to promote.
  • Choose your intended outcome and then press Next.
  • Choose a target demographic from the drop-down. While it’s easiest to have Instagram perform the targeting for you, you may also do it manually.
  • Choose the Next button.
  • You can set your spending limit and then press the Next button.
  • To make a new advertisement, select the button for that purpose.

Tips for making a captivating Instagram carousel

You should not simply pick a lot of photographs and call it a day when it comes to making an interesting Instagram carousel. To get the most out of your photographs and narrative, consider the tale you’re attempting to tell. The following are some suggestions for creating an eye-catching photo carousel.

Format requirements for Instagram’s image and video carousels

An Instagram carousel post can include anywhere from two to ten unique photographs or videos. Image resolution should be at least 1080 pixels on the widest side. All the photographs have to be the same size, so if you start with a landscape shot, you’ll have to crop the remainder to fit in landscape too. Photos in either the JPEG or PNG formats, and no larger than 30 MB, can be uploaded.

A carousel post on Instagram can also include videos. They need to be under 4 GB in size and in the MP4 format. Every video included in a carousel must be under 60 seconds in length.

How to Make a Carousel on Instagram?

Unlike videos, Instagram carousel posts may be made quickly and easily. In this post, we will show you how to make your first carousel post.

  • Start up Instagram on your Apple gadget.
  • To post, just press the plus button.
  • Choose the first image to display in your Instagram slideshow.
  • While your photo will initially display in a square orientation, you may pinch to enlarge it to any size you choose. While deciding on a photo size, keep in mind that all subsequent images must maintain the same aspect ratio.
  • Just press and hold the little image you have selected until the number 1 appears in the top right corner of the image.
  • Go through your media library and pick the perfect shots to round out your carousel.
  • Go on by clicking Next.
  • Each photo or video may be customised by tapping on it and selecting a filter or editing it manually.
  • After you’re done, press the Done button.
  • Once you click the button, a new window will open where you may customise your photo with a description, tags, and places.
  • When you’re ready to publish your carousel to Instagram, select the Share button.

Using a carousel Instagram template

If you’ve already downloaded Canva to experiment with carousel photo splitting, you’ll be pleased to know that they now provide pre-made, highly customizable carousel post templates for Instagram. Open up Canva and type “Instagram carousel” into the top search box to locate them. You’ll be presented with a wide variety of pre-made formats from which to choose while crafting your narrative. You can customise every aspect of your picture carousel right there in Canva after you’ve selected a template to work from. You may change the look of the document by selecting different fonts, images, and colours.

Canva’s My Designs tab is where your completed template will be stored once you’re done customising it. You may use it whenever you like to make fresh carousel posts on Instagram.