Social Media

Improving Your Social Media Exposure Through the Use of Hashtags

You probably spend a lot of time and energy into your social media advertising. But how can you make your contributions jump out to readers?

With an incredible 95 million posts each day on Instagram alone, hashtags are your best bet for ensuring that your content is seen by the right people across all of your social media channels.

This primer will teach you the value of hashtags, how to choose the best ones for your company, and the best ways to implement them across the most prominent social media sites. Let’s go right in; there’s no time to waste.

What Does a Hashtag Mean?

Surely you are familiar with the hashtag (#) symbol. The hashtag may be familiar to Baby Boomers, Gen Xers, and Millennials as the “pound sign” on cellphones.

Hashtags, it seems, have a new use in the modern day. Hashtags have finally made their way into social media. When other users click on the hashtag, they may get a curated list of relevant posts. To use, just preface the desired phrase with a hash mark (#).

When Should You Use Hashtags?

Users have a better time and companies get more exposure thanks to hashtags. For instance, tweets including hashtags receive twice as many likes as those without them.

Although hashtags first appeared on Twitter, you can now find them on nearly every social networking site. You can easily increase your engagement by 21% just by including the use of hashtags into your overall social media approach.

Which Hashtags Should You Use to Promote Your Company?

Each company’s hashtags are exclusive and one-of-a-kind. Maintaining this outlook is crucial. A shoe store wouldn’t be honest if it promoted a discount using the hashtag #veterinarymedicine on Twitter.

Some people think that by stuffing their posts with of trending but irrelevant hashtags, they would get more views.

While this may be true in the short term, you run the risk of alienating and confusing your audience if your hashtags aren’t at least somewhat linked to the topic of your article or other material.

Hashtags that are relevant to your business, merchandise, and intended consumers will yield the best results.

Hashtags may also be used to convey your company’s ethos in a snappy manner. This is something some companies choose to do on their social media pages.

Examine the hashtags used by competitors to get ideas for your own campaign. When you start typing a word or phrase, the auto-fill hashtag tool on many platforms will suggest additional hashtags that are relevant to what you’ve typed so far.

If you start a new post with the hashtag “#shoes,” many sites will suggest other hashtags that are relevant to your post’s topic.

You may also utilise our Social Media Tracker to spy on your rivals’ most successful hashtags. You’ll be able to save a tonne of time by using this to find the most relevant hashtags for your field.


It’s not the best use of your time or Instagram’s hashtag feature to include 30 hashtags on every post.

You shouldn’t use more than a dozen hashtags in a single post. Hashtags may be used in a few different contexts on Instagram.

At long last, you may include them as a comment on your own blog. A desktop user of Instagram will be able to read this remark. For mobile users, however, this remark will be concealed unless they choose to “View all comments.”

One method for implementing this tactic is to schedule the remark in advance using our Social Media Poster. In this way, you may plan out your hashtags for comments alongside your postings. For the time being, this function is Instagram-exclusive; nevertheless, stay tuned!


Although hashtags are supported on Facebook, they are not nearly as widely used as they are on other sites.

Even now, discussions centre on whether or not hashtags serve any use on Facebook at all. Experts and company owners are split on whether or not these claims hold water.

To make the most efficient use of your time, use no more than two hashtags in a single Facebook post.


Hashtags first appeared on Twitter, and it remains one of the most common places to use them today. However, it may be challenging to use hashtags in promotional Tweets, and you may not get the interaction you were hoping for.

This is why it’s a good idea to include hashtags in tweets to kick up discussions. This improves your organic reach and gets people talking about you online.

Hashtags can be used anywhere, although the most common places are at the beginning or conclusion of a statement.

Where to Look for and Classify Hashtags

Looking at the hashtags your rivals are using is an excellent approach to find new ones to use. Using the social media tools provided by Semrush, you may research the most successful hashtags being used by your competitors.

Once you’ve decided on a set of hashtags, you can utilise Semrush Poster to schedule updates to your social media accounts that include those hashtags. That way, you won’t have to juggle a tonne of different social media postings on your own.

Start thinking outside the box when you craft your messages. Discovering specific hashtags that address the concerns and issues of your target market can win over customers quickly, before they have a chance to look elsewhere.