TikTok’s viral potential is one of the app’s best features.
It makes no difference if you have a million or ten followers. When compared to other platforms, TikTok is unusual in that it provides its users with a level playing field.
It is still important to learn the ins and outs of TikTok and create content that will entice viewers to watch your video. You can expect a steady increase in your number of subscribers if you can unlock regular views from your audience.
When making a video in a short format, you have to learn by doing.
Keep it brief and to the point
Despite the fact that all TikTok creators have access to three different video length options (15 seconds, 60 seconds, and 3 minutes), shorter videos perform better.
Seeing the success that TikTok has had with their short-format videos, competitors like Instagram and YouTube have introduced their own short format interface (Instagram Reels and YouTube Shorts) to entice users to switch to their platform.
By providing a new option in a shorter format, TikTok captured the attention of the public, and that interest has only grown over time.
Post At right time
It’s not enough to just create content; the timing of when you share it is crucial, too.
Although you may have created content that is near-perfect in every way, if you publish it at the wrong time, you will see very few views and engagement.
The best way to ensure maximum exposure and interaction with your content is to time its release perfectly.
You can get the most exposure and interaction with your content, even if it has some minor flaws, by publishing it at the optimal time.
Stay Ahead of the Curve
TikTok is highly trend-focused and is constantly looking to the future.
That’s why so many fresh challenges keep going viral, and why so many artists are jumping on the bandwagon by making their own takes on the format. It’s crucial that you keep up with the latest trends and get it out there before a new trend takes over, just as we discussed with the time of posting.
If you’re new to TikTok and wondering how to stay abreast of the platform’s ever-changing trends, there’s a simple strategy you can employ right away.
It’s as simple as following some of the popular TikTok creators who TikTok will likely recommend you follow. Many times, they are the ones who start making videos about new phenomena first.
Due to their massive fan base, their video viewers are also likely to be directed to other content creators who produce similar material.
Take Advantage of Hashtags
Today, hashtags are one of the most useful tools on any social media platform. Why?
Hashtags are used extensively in the ranking algorithms of social media sites such as TikTok and Instagram. By including hashtags in your video’s description, you can instantly increase your video’s reach and exposure to a wider audience.
A topic’s or a hashtag’s popularity can be gauged by looking at how often it is mentioned in posts.
Unique material is always noticeable
Hundreds of videos are uploaded to vTikTok every day, and if all of them look the same, it can get boring for users pretty fast.
Video makers who put out content that stands out from the crowd tend to gain more subscribers than their imitators. Get out of your comfort zone and share videos that look and feel new.
You should still come up with unique material, even if you’re participating in a viral challenge like the Old Town Road Challenge or the Unlock It Challenge.
Strive incessantly to elicit more participation
If you want your videos to go viral on TikTok, one of the best things you can do is keep your audience engaged.
Curious as to how?
Here are some fresh ideas for attracting more views to your TikTok videos.
- Create video content that encourages audience participation.
- Give people a choice and have them vote on it.
- Use duet and switch more often to collaborate
- Make videos that others will want to share and distribute
- Create engaging challenges, and talk about them.
- You should always reply to the comments if you want to maintain a high level of content engagement.
Learn to Edit Videos Like a Pro
To maximise your earnings from TikTok, you’ll need solid editing skills.
In the case of popular challenges like the “Outfit Change” and “Time Warp” games, this is especially true. TikTok also has in-app editing capabilities.
If you’re struggling to come up with ideas, I’d recommend looking at the work of seasonal influencers; they’ve already created engaging content for the platform and know how to make your own stand out.
TikTok fame can happen in as little as a few days, or it can take years of regular uploads before you finally get noticed.
If you’re hoping a video will go viral, you might be disappointed if it doesn’t get a lot of views. Videos that nobody thought would go viral often end up with the highest engagement rates.
If you have a high-quality video, upload it at an optimal time, enable all the necessary discoverability settings, and encourage viewers to share it with their friends, you just might see your video go viral.
In any case, if you want to increase the likelihood of your TikTok video going viral, you should follow some of the tips we’ve covered in this article to boost your video’s ranking.