Social Media

Strategies for Monitoring Instagram’s Expanding Fan Base in the Year 2023

Having a robust social media following is crucial for any digital marketing campaign. Instagram, by far the most popular social media site, is turning into a gold mine for businesses looking to connect with their ideal customers. Posts, videos, and tales all serve as direct lines of communication between users.

Starting an Instagram company from beginning might be challenging. Even so, your company profile will begin to see some action if you invest the time into developing a sound strategy and producing interesting content.

The number of one’s Instagram followers is one of the most prominent indicators of popularity on social media. Gaining followers on Instagram is a straightforward process that allows you to monitor your audience’s expansion over time. How to monitor your Instagram account’s growth in 2023 is discussed in detail.

Expansion of One’s Instagram Following; What Does It Mean?

How rapidly your Instagram following grows is quantified by your follower growth rate, which can be positive or negative depending on the number of new followers relative to the number of people that choose to unfollow you. If you’re keeping tabs on it, you’ll be able to see plainly if your fan base is growing or shrinking. Statistics on this topic typically include growth rates.

There’s no question that using manipulation to boost your follower count will make you feel good, but that’s all it will do. To protect your anonymity, make sure you only use official Instagram follower applications.

If your rivals have more followers than you, the temptation to buy fake ones may seem strong. Nevertheless, these followers will do nothing to increase your business’s visibility or bring in new customers. Buying Instagram likes or followers is risky and should be avoided.

Because of this, before you start tracking your analytics, make sure your followers are real people who care about your content, products, or services.

In what ways may tracking your Instagram followers help your business?

Of course, you’ll immediately think about analysing your profile’s performance, drawing conclusions, and adjusting your strategy. That’s the decent thing to do on any social networking platform.

In spite of this, many marketers continue to put too much faith in the number of Instagram followers, likes, comments, shares, and saves when gauging the performance of their content. The following are a few of the many advantages of tracking your Instagram followers’ growth rate:

  • Help assess the efficacy of your content plan.
  • Influence shifts in content strategy to analyse brand expansion on social media.
  • Broaden the breadth of your competitor research.

The pace of increase in your Instagram following is a more accurate indicator of the success of your marketing efforts. Keeping tabs on this rate will allow you to evaluate your progress relative to that of your rivals.

How Can I Monitor My Instagram Followers’ Development?

Whether you’re just getting started with Instagram or have been using the platform to facilitate business communication for some time, you’ll soon come to the realisation that it takes more than just regular activity to maximise your account’s potential. You’re going to start exploring account optimization strategies today so that it better meets the demands of your business.

A simple math may be used to determine how quickly your Instagram following is expanding. You’ll need the data shown here in order to make it work.

Total number of fans as of the beginning of the time range

As a whole, the number of new fans acquired within the studied time frame (new follows minus unfollows)

New followers as a percentage of total followers is the growth rate.

Insights native to Instagram

Instagram Insights is a built-in analytics platform available to all Instagram users. Any Instagram account that is connected to a Meta Page will have access to Instagram Insights. There is no longer any justification for upgrading to an Instagram business account. Access your profile’s data by selecting “Insights” from the menu that appears when you click the three vertical dots (or the hamburger menu) in the upper right corner of the screen.

Influence Using Instagram Data

Under the Reach page, you can get basic information on how many people have seen your work so far this week. The total amount of impressions, profile views, website taps, and calls to action will all be shown.

Analytics of Instagram’s Followers

You may learn more about your account’s audience demographics by checking out the Audience page. Keep in mind that this data only pertains to your followers.

For example, if you’re curious about how many people followed or unfollowed you on a given day, you may look at your Instagram follower count history to find out.

Do you think Instagram Insights will suffice?

Instagram’s new analytics feature is a nice bonus. One may argue that its simplistic features let it down. Let’s take a brief look at the pros and cons of Instagram’s built-in analytics.


Access without difficulty
No charge
Includes all the standard measures.
Provides a way to keep tabs on how your efforts are paying off


It’s challenging to gain a global perspective from your data.
Statistics in most charts are often limited to the most recent two weeks at most.
Restricted to Just Meta-Manual Evaluations
There’s no denying the usefulness of Instagram’s Insights. In contrast, this may not be enough for firms with rapid growth. To improve your social media presence, it may be important to use social media management solutions that are helpful to the expansion of your business.


In conclusion, knowing your KPIs and working hard to produce high-quality content are both essential. Keeping tabs on follower growth and other indicators is crucial for managing Instagram profiles, making accurate projections, and monitoring progress.

If you’re going to establish an Instagram company, you should familiarise yourself with the platform’s built-in analytics tool. When you get experience with various metrics, dare to investigate various social media management tools. Many of your competitors won’t have the guts to invest in this type of solution, giving you a major leg up.