Facebook’s “organic reach,” ah. When it comes to social media marketing, no other topic has generated as much disagreement or frustration.
While increasing your investment in Facebook’s paid advertising may seem like the most apparent solution, don’t give up on your organic postings just yet. So long as you’re willing to work with the system, Facebook can be a powerful tool for spreading your organic content to a large audience.
1. Include a variety of post types
One way to increase your organic reach is to try out different kinds of posts.
If you usually just upload photos but have noticed a decline in your reach as of late, you might want to try making some films and seeing how they do. Creating link postings that showcase information your audience would adore may help increase the views your videos are getting.
If you’re receiving a reasonable amount of reach from the Facebook posts you’re sharing on a daily basis, mixing things up by testing new post kinds is a great way to keep things interesting for your audience. In addition, you may discover that other post types on Facebook achieve higher engagement.
2. Just get out there and be real!
We also suggest experimenting with Facebook Live videos and Facebook Stories if you’re looking to broaden your reach on the platform.
The comments area of a live broadcast is unlike any other because of the true sense of community it fosters. They may all relate to each other since they are experiencing the same thing at the same moment.
Facebook’s latest change gives more exposure to posts that have more “meaningful interactions,” therefore it only makes sense that more engagement equals greater organic exposure.
3. Third, include visually appealing media.
To stand out in people’s increasingly cluttered News Feeds, having aesthetically appealing material is crucial. Indeed, a recent poll indicated that over 60% of marketers consider visual content to be vital for their social media strategy.
Facebook postings that include photos receive 2.3 times more attention than those that do not. Absolutely nothing to scoff at there.
In addition, the most popular postings rise to the top of users’ feeds, exposing them to a wider audience. That’s why it’s crucial to include images in your Facebook posts if you want them to become viral.
4. Determine the optimal posting time.
Just as important as the actual content of a Facebook post is when that post is made. If you publish a fantastic piece at 4 in the morning, it will be buried at the bottom of your readers’ News Feeds when they wake up.
Instead, you could check your Facebook statistics to see when your fans are most active. Peak hours for your followers may be found in the Posts section of your Page Insights.
5. Fifth, try out different posting frequencies.
The frequency with which you update your Facebook status is the next stage after determining when you should do so.
Similar to when you should publish, how often you should post is contextual and cannot be generalised. How fast and enthusiastically your followers interact with your material is a major factor in how far it will spread organically.
It implies your brand’s reach will be stable if you publish four times a day and continue to engage with your fans. If, however, people become weary of responding to your posts after only one, reducing the frequency with which you publish may help you maintain your typical readership.
6. Sixth, Prioritize Involvement
How does Facebook determine which postings reach the most people and which ones receive the most interaction?
While this may seem like a chicken-or-egg argument, recent modifications to Facebook’s algorithm demonstrated that interaction significantly affects reach.
Increase the visibility of your Facebook posts by encouraging comments and shares from other users. Content that prompts lively discussion in the comments area, in particular, will experience a dramatic increase in organic reach.
7. Never use a bribe to get someone to marry you
Increasing your organic reach on Facebook requires enticing consumers to connect around your content, but doing it poorly can have disastrous consequences.
Keep in mind that the update isn’t only about highlighting the most popular posts, but also the ones that spark the most thought-provoking conversations and connections amongst users.
If you utilise deceptive methods to lure users into engaging with your content, Facebook will decrease or completely shut off your organic reach as a result.
8. Eight, evoke an emotional response from your readers
Instead of pleading with your audience for a response, you should strive to engage and excite them.
Emotional appeals are a great method to get your followers involved with your content (and hence enhance your organic reach). A person’s propensity to respond, share, or remark on a piece of material is proportional to the degree to which they can identify with the topic.
Start a conversation with your team.
It’s getting harder for brand Pages to find a place on Facebook as the social network shifts its emphasis towards personal connections. Engaging and sharing your content with your company’s followers is a great strategy to expand your audience.
Here are some numbers that show how employee-shared brand messaging outperform company-shared brand messages by a factor of 56