Instagram is the best social networking site in the world at present, with over 1 billion monthly active users and 500 million daily users. More than 95 million posts and videos are shared on Instagram per day. Instagram has become a perfect platform for content marketing, product selling, and building an audience for brands and content creators.
The engagement rate for brands in other social media networks is less than 0.1%, but in Instagram,The average engagement rate for a brand is 58 times higher than Facebook. If you are a small brand and trying to enhance your business on the platform, check out this article to learn some interesting tips to promote your brands.
1. Create A Branded hashtag
A hashtag is a powerful tool for increasing your content and brand reach to a massive audience. Tag some trending brand in your post with this many new followers likes to follow your Instagram account. It will increase your content reach. Use branded hashtags in your post to maximize your Instagram marketing campaign. Also, analyze your niche to know the best hashtag to attract more audience to your profile. The more you grow your audience, the more opportunities you get to enhance your business.
2. Active On Instagram Stories
More than off of the billion people are using Instagram stories every day. Stories offer huge opportunities for brands to promote their product over the platform. Stories are only live for 24 hours since it has the potential to attract more audience attention. If you post quality videos in your stories, it will help you to get maximum story views. Also, you can buy IG story views to boost them instantly, and it will attract more followers to your account. Use stickers in your stories and boost your followers to interact with you.
3. Make The Most Of Your Bio URL
Instagram bio is one of the best places where you can explore yourself and about your brand. In your profile, you are allowed to add a link to your landing page. You can link to your target page, or also you can insert links to your popular content to increase your content reach. While adding a link in your bio will encourage your followers to click this link to know more about your brand. At this moment, you can get more traffic to your website, and it helps you to generate more sales through Instagram.
4. Write Catchy captions
Many people said a single picture is worth a thousand words, but you can’t skip the entire word. Just simply posting photos without any captions will not help you to increase your content reach. If you post some pictures, many people may recognize those posts, but some may not be clear with the picture you post. To give a better understanding to your followers, write a short caption with more valuable information. Also, many people are interested in reading the entire caption if they like your posts.
5. Use Instagram Reels
It is one of the latest features that allows users to share 15-second videos with music. Reels is a big competitor of TikTok. Since TikTok is banned in India, reels offer content creators compelling videos the same as TikTok. Create attractive reels to get more engagement for your videos. If you get more engagement, then your post will go viral. Through this, you can get more impressions on your posts. To increase your post impression, buy Instagram impressions to boost them instantly.
6. Stay Top On Trend
If you want to get better results for your Instagram marketing, you need to stay on top of the trend. Research says most people like to watch videos that are currently trending. Recreate the trending content with your creative ideas to reach your target audience and engage with your current followers. Use the above six Instagram marketing tips to promote your brand and get famous on the platform.