When it comes to digital marketing, your brand’s social media plan is a must-have. Once your best content distribution methods have been determined, you must master their implementation.
Instagram has quickly become one of the most popular and effective social media marketing platforms for brands. We’ll discuss the value of Instagram Stories for businesses and not just the IG reel, reel material for your target audience.
Stay with me here. Your fans and possible buyers would appreciate it. Your Tik Tok fans included.
Knowing which channels will aid in expansion is crucial when developing a business. Even with upcoming algorithm adjustments, Instagram’s popularity as a video marketing tool and overall social media presence is on the rise. Instagram reels are a relatively new feature added to the app in an effort to compete with more established video-sharing competitors like TikTok.
Where do Reels Come From?
Instagram novices may have elementary inquiries, such as “what is a dark post?” or “what are Insta reels? Instagram videos play automatically and continue to play as the user scrolls across the app. They only run for 15, 30, or 60 seconds, thus the most interesting information should be presented right away.
Instagram’s reels tab provides the quickest access to this content. This will propose users to follow and provide highlight reels from profiles you already subscribe to. They are also searchable in the profile database and on the explore page.
A promotional reel answers the question, “Why?”
You may expand your fan base and gain new viewers by using reels. Half of Instagram’s user base has discovered reels via clicking on suggested content in the explore section. Videos listed on the explore page can introduce your content to a whole new audience.
Recent studies have shown that reels receive 22% more views than regular videos. These numbers came from NBA teams that have had a lot of success thanks to Intsa clips.
Seven Instagram Video Strategies Proven to Increase Your Followers Count
There are a few fundamental guidelines you should follow to get the most playtime out of your reels.
You Can Pick Your Tune Wisely
The addition of audio to your reels is as easy as clicking a button. Listen to songs from Instagram’s collection. To access a library of available tunes for use in your reels creation, click the music note icon. You should use music that reflects the mood and purpose of your video.
You’ll need to strategically choose a segment of the track to play, as the reels are just 15 or 30 seconds long. The video’s original audio can be used as-is, or you can add voiceover recordings if you like.
Exhibit Your Brand’s Character
Establishing your company’s identity before your target audience is essential. Origins of your company’s principles and philosophy. Create a brief and shareable version of your tale with the help of a reel.
Creating a “glow-up” reel is a common tactic in the industry nowadays. That involves giving a quick history lesson on how you got to where you are now. Brands can do this by showcasing metrics like affiliate programme expansion and staff growth.
An Inside Look and “Making Of”
Consistent and interesting content is essential for maintaining readership. A content creator’s work is never done. Therefore, companies rarely hire new employees. Hire a content creator whose primary motivation is to contribute to the expansion of your channels.
If all you have on your reels tab are commercials and product promotions, it will get old fast. Including films of what goes on behind the scenes is a terrific way to keep things interesting.
People & Characteristics
Introduce your brand’s real-life people to your target audience. Allowing clients to get to know the individuals who make up your team will strengthen the bonds between you and them. Allow employees who are eager to brag about the company on camera to do so.
You can add extra information about the company to these reels by including interviews with employees. Even team-building activities might benefit from this method.
Hints and Details
The use of hype in advertising is crucial. Nothing beats social media teases and product reveals for creating excitement. Reels are a terrific way to highlight your distinctive qualities and form in a condensed manner.
This is especially helpful in the days leading up to a product launch. Customers’ anticipation about a new product might be capitalised on by releasing teaser photos. The buzz surrounding your release will increase.
Recognise Your Supporters
Incentives are an effective strategy for building brand loyalty among your audience. You’re posting videos to an Instagram reel in the hopes that viewers would return again and again. Providing them with promo codes and sales will encourage them to return more frequently.
Tag products in your Instagram posts if you sell your brand’s merchandise there. This allows you to place advertisements for related products within easy reach of the product itself.
The Importance of Timing
Sometimes, when you post something is just as crucial as what you post. In-app analytics are available within the Instagram app. These can be used in the same way that your e-commerce analytics tools are.
Find out when people are most active on your posts. Your most devoted fans will be online at this time. Avoid making your post right when interest is at its highest. Instead, you should upload new Instagram stories when the bulk of your audience is online.